There are few things in life I love more than a great deal and fashion. When the two can be combined my life feels just about complete. About a year ago I was introduced to two online shopping sites built around offering designer brands at great prices. I was in disbelief until I checked them out myself.
The first site is Gilt Groupe. Gilt Groupe was launched in 2007 and has grown dramatically over the last four years now with over 3.5 million members. The idea of this site is to offer high-end brand names for 50% to 70% percent off for 36-48 hours. It works on a first come first serve basis offering a limited amount of each item. Some of the great brands I have seen come through this site are Zac Posen, Michael Kors, and Seven for all Mankind. The list goes on and on.
Another great aspect to this website is their Gossip Girl section where they find clothes similar to the ones seen on the Gossip Girl TV show and offer them at an affordable price so we can all attempt to look like Blair Waldorf or Serena van der Woodsen. It’s a stretch but worth a try! Gilt is working with the media to communicate with fans. It is a win win for both Gilt and The CW, because it draws in a fan base and creates excitement about the show while bringing it to life. They are working to communicate with people like you and me who love the glamour of TV but can’t afford to drop a thousand bucks on a sweater.
The next site is HauteLook, which is essentially the same idea as Gilt Groupe but they offer different designers. HauteLooks goal is to give shoppers more bang for their buck. This site is awesome because it offers more affordable prices to brands that some of us otherwise couldn’t wear. This gives all shoppers the opportunity to add a little sophistication to their closet without breaking the bank.
Sites like Gilt Groupe and HauteLook are changing the fashion industry rapidly. These sites are reaching a clientele base that was once never reachable. They are opening doors to the “average” shopper who is unable to spend thousands of dollars at Saks or Nordstrom but are able to buy some Chanel for half the price. The websites offer luxury without cheapening the brand, which is an important thing for the high-end brands featured on these sites. These sites are offering an opportunity that designers don’t want to miss. It is a new way for designers to connect with consumers.
It takes a quick second to sign up for both of these sites and in the end it will be well worth it. If you have an iPhone or Smartphone go download the apps available for Gilt and HauteLook. These apps make it possible to check the sites as often as you desire, letting you stay on top of each new deal. These are two sites you don’t want to overlook if you’re like me and love to save while filling your shopping addiction at the same time. Now you can feel a little less Gilty about spending money!